Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers

Salesforce has signed a definitive agreement to acquire Contentful, a leading composable content platform trusted by more than 4,800 of the world’s leading brands to deliver personalized digital experiences at scale.

The acquisition will enhance Salesforce’s Headless 360 with a native, enterprise-grade content layer that connects customer data with engaging content experiences across the company’s leading applications, according to executives from both companies.. By leveraging Data 360, Agentforce, and Contentful’s composable APIs, global enterprises can seamlessly deliver personalized, artificial intelligence (AI)-assembled experiences at scale across every channel.

https://www.demandgenreport.com/industry-news/news-brief/salesforce-acquires-contentful-rolls-out-new-ai-agents-for-marketers/53244/