Mitsubishi Electric's Salesforce transformation isn't hot air as engineers get CRM data at t

We sell air conditioners, which is another really sexy industry to work in. So says Christopher Osment, Director of Information Technology at Mitsubishi Electric Trane HVAC US (METUS), a 50/50 joint venture between Ingersoll Rand and Mitsubishi Electric US, providing products, systems and solutions capable of cooling and heating any application from a home to a large commercial building. It operates via an ecosystem of dealers and distributors who are the firm’s customers.

https://diginomica.com/mitsubishi-electrics-salesforce-transformation-isnt-hot-air-engineers-get-crm-data-their-fingertips