Is Blending a Promising Trend for Business Travel? | Business Travel News

The trend of combining business and leisure travel, known as bleisure, has gained popularity during the pandemic as remote work and work-life balance have become more important. A poll by the Global Business Travel Association found that 41% of travel managers reported an increase in the desire for blended or bleisure travel among employees. Bleisure travel had a market value of $497.5 billion in 2022, and experts suggest that supporting it can help attract and retain talent. Salesforce has integrated leisure travel into its managed travel program, allowing personal extensions or bleisure as long as it does not add additional cost to the trip. This has driven greater policy compliance and proven to be an important factor in attracting and retaining employees.

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