How Pinterest Scales Safe, AI-Powered Discovery with AWS
- Grace N
- 1 hour ago
- 1 min read

Pinterest has evolved into one of the world’s most advanced AI-powered discovery platforms, serving over 600 million monthly users while prioritizing safety, positivity, and trust. Built entirely on AWS since 2010, Pinterest processes more than 500 petabytes of data and delivers over 10 million AI-powered recommendations per second. Using services such as Amazon EKS, Amazon EC2, Amazon SageMaker, and Amazon Bedrock, Pinterest deploys large-scale generative AI for visual search, content understanding, and moderation—showing that a social platform can drive massive growth and commerce while creating a genuinely positive online experience.
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