HOT TAKE: Salesforce Solidifies Agentic Sales Engagement with Qualified Pickup
- Joseph K
- Dec 18, 2025
- 1 min read
Salesforce has made some big M&A investments to make its agentic vision a reality - a la Informatica etc. But sometimes, the smaller deals that actually play into core go-to-market motions can have an outsized effect. This might be the case with the deal Salesforce announced yesterday - acquiring “agentic marketing” company Qualified. What Qualified offers is a conversational tool set that identifies high-intent website visitors and uses AI agents—most notably their Piper AI SDR —to engage them through chat, voice, or video. By integrating natively with Salesforce, the software aims to allow revenue teams to bypass traditional lead forms, instantly qualifying prospects and booking meetings to accelerate the sales cycle. Now, again this is grat for marketing leaders, but also important for revenue leaders focsued on expansion revenue. By understanding intent inside the install base, foir example, teams can be more proactive and collaborative to secure additional revenue - or simply treat existing customers like they know them - rather than as "just another raw lead."
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