Culture and customer loyalty: A Salesforce.com insider shares secrets to software success

Salesforce.com was co-founded by Marc Benioff in 1999. At that time, multi-tenant software as a service was a relatively new concept in business. Salesforce eventually adopted the slogan "no software," to draw the distinction between their new SaaS method of delivering software and established, on-premise software vendors.

https://www.zdnet.com/article/culture-and-customer-loyalty-a-salesforce-com-insider-shares-secrets-to-software-success/