- Joseph K
CRM titan Salesforce is squeezed in a competitive market
Salesforce has fallen on hard times recently.
As activist investor Elliott Management takes a multibillion-dollar stake in the CRM and CX giant and a slowdown in business spurred layoffs of thousands earlier this year, its future seems less certain.
But demand for CRM tools continues to grow. According to Gartner, the CRM software market is projected to show strong growth through 2025. With crowding in the market, CRM tools are becoming commodified. More and more hyperscale cloud companies offer their own CRM products, and smaller niche businesses provide CRM along with productivity tools and database offerings.