AWS on Sports Innovation: NBA and PGA Tour Partnerships Powered by Agentic AI

At SVG Summit 2025, AWS’s Jason Dvorkin discussed how AWS is deepening partnerships with major sports organizations including the NBA and the PGA Tour. The conversation highlighted practical AI-driven innovations—such as NBA Play Finder to help surface key moments and insights, and agentic AI workflows that support faster content creation for the PGA Tour. Together, these initiatives show how AWS is helping leagues and production teams turn data into scalable, real-time storytelling and more engaging fan experiences heading into 2026.

https://www.sportsvideo.org/2025/12/19/awss-jason-dvorkin-on-developing-partnerships-with-the-nba-and-pga-tour-embracing-the-use-of-agentic-ai/