AWS Marketplace Gets an AI Glow-Up—And Partners Like Deloitte & Presidio Say It’s the Future

AWS is doubling down on AWS Marketplace as a primary buying channel for cloud solutions, rolling out major upgrades at re:Invent 2025. New features include agentic AI-powered discovery, Express Private Offers that auto-generate personalized discounts in minutes, and flexible pricing models for professional services and AI agents (time & materials, milestone-based, and outcome-based options). AWS also introduced multi-product packaged solutions, letting partners bundle their own services with ISV and AWS products into one offer. Leaders at Presidio and Deloitte say these innovations speed procurement, increase deal sizes, and unlock net-new customers—explaining why Marketplace adoption is accelerating across companies of every size.

https://www.crn.com/news/cloud/2025/aws-marketplace-is-the-wave-of-the-future-deloitte-and-presidio-talk-new-marketplace-innovation?itc=refresh