AWS and the NBA Redefine Basketball Through Intelligent Data and AI

AWS and the NBA are using advanced cloud infrastructure, machine learning, and generative AI to transform how basketball is analyzed, understood, and experienced. By processing petabytes of game data in real time, the partnership delivers deeper insights for fans, coaches, and broadcasters—powering innovations like Shot Difficulty, Defensive Box Score, and adaptive, personalized experiences. Together, AWS and the NBA are setting a new standard for intelligent engagement at global scale.

https://www.washingtonpost.com/creativegroup/aws/inside-the-ai-engine-powering-the-nbas-next-generation-of-insights/