Will Salesforce, Adobe Acquisitions Signal More Workplace-CX App Combos?

Two acquisitions over the last three months signal the meshing of the customer experience/marketing software worlds with those that offer collaboration, project management and workflow operations. Adobe acquired Workfront in November. Salesforce acquired Slack in December. The acquirers sit at the top of the digital customer experience software worlds battling for attention — and dollars — from chief marketing officers, marketing departments and those charged with crafting digital customer experience programs.

https://www.cmswire.com/digital-marketing/will-salesforce-adobe-acquisitions-signal-more-workplace-cx-app-combos/