Why is Salesforce partnering with the biggest names in AI?

The tech world is full of what appear to be odd partnerships, and some of the announcements at last week’s Dreamforce conference put that on full display. 

Everyone knows Salesforce wants to be synonymous with AI — and agentic AI in particular. It opened Dreamforce with the introduction of Agentforce 360, the latest version of its Agentforce platform. 

https://martech.org/why-is-salesforce-partnering-with-the-biggest-names-in-ai/