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The Salesforce AI journey on show at TechEx Global

  • Writer: Joseph K
    Joseph K
  • Feb 4
  • 1 min read

Salesforce has used artificial intelligence in its own operations for roughly a decade, but as you might expect with such an early-adopter, its centre of gravity in AI operations has shifted. Early work focused on predictive models inside sales and service workflows, but more recently, the company’s use of AI has been shaped by generative AI, agentic automation, and a deliberate effort to run new AI products internally before selling them.






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