Streamlytics Joins Salesforce AppExchange, to Transform Personalized Experiences at Scale for Consum

Streamlytics today announced it has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering brands to understand their customers, drive personalization at scale, and unlock new opportunities that accelerate business growth. Brands today are expected to know their customers, predict their needs, and engage in ways that are personalized, relevant and contextual. A data-first approach is key to meeting these expectations, and the Customer Data Platform enables brands to create a single source of truth that allows for more intelligent, actionable and humanized moments throughout the customer journey.

https://www.cmswire.com/the-wire/streamlytics-joins-salesforce-appexchange-to-transform-personalized-experiences-at-scale-for-consumer-brands/