Smithsonian Taps Salesforce to Personalize Experiences for Museum Visitors

The Smithsonian Institution, which includes more than 150 million collections and objects, is known for artifacts such as the original Star-Spangled Banner and Dorothy’s Ruby Slippers from "The Wizard of Oz," housed at the American History Museum in Washington, D.C. It maintains physical locations that include 21 museums, eight research centers, and the National Zoo.

https://www.informationweek.com/data-management/smithsonian-taps-salesforce-to-personalize-experiences-for-museum-visitors-