Smart Communications taps Salesforce for a unified digital storefront

Philippines-based Smart Communications, the mobile services arm of PLDT, is implementing Commerce Cloud to create a unified digital storefront delivering a seamless and engaging experience for its more than 50 million subscribers across both prepaid and postpaid. 

Smart will also use Salesforce AI solutions to recommend the right plans for customers depending on their needs, improving the customer experience. 

https://www.frontier-enterprise.com/smart-communications-taps-salesforce-for-a-unified-digital-storefront/