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Slack lands a starring role at Salesforce, says GlobalData

  • Writer: Joseph K
    Joseph K
  • Jan 30
  • 1 min read

When Slack was acquired by Salesforce in July 2021 for nearly $28 billion, the smart money said that Slack would slide into obscurity. Slack was seen as a second-tier player in the team collaboration space, while Salesforce was a premier provider of CRM technology and a captain of industry at large. Surely, the acquisition would follow the familiar pattern of so many which preceded it with a ‘big fish’ gobbling up a ‘little fish’ never to be heard from again. But the opposite happened – Slack has been granted a new and better life by its parent, according to GlobalData, a leading intelligence and productivity platform.






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