Salesforce vs Veeva - the game's afoot and the Life Sciences battleground is hotting up!
- Joseph K
- Jan 15
- 1 min read
It was never actually in doubt that Salesforce was indeed “all in” on cracking open the Life Sciences market, particularly following the ending of its long-term alliance with Veeva Systems. As noted last year when the relationship moved from separation to divorce, the two are now out there competing for replacement deals right across the hugely lucrative Health and Life Sciences (HLS) sector - and it’s a battle royale that might well become increasingly bloody. Salesforce Chief Revenue Officer Miguel Milano rattled the sabre post-Dreamforce last year when he declared:
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