Salesforce unveils new marketing cloud and CDP features

Salesforce has unveiled an updated and renamed customer data platform (CDP) and other new features in its marketing cloud suite.

During the Salesforce World Tour in Sydney, the cloud-based giant announced it has rebranded its CDP from Salesforce CDP to Customer Data Platform to help marketers “create a single source of truth”.

https://www.itnews.com.au/digitalnation/news/salesforce-unveils-new-marketing-cloud-and-cdp-features-578462