Salesforce Unveils Loyalty Management Platform For Businesses As Online Sales Boom

Salesforce is rolling out a new product to let B2C and B2B companies easily add loyalty programs at a time when the company says online holiday retail sales grew 50 percent to top $1 trillion.

"Organizations with high levels of customer loyalty outperform their competition, so it's critical that they provide their customers with valuable and memorable experiences to build trust," David Schmaier, CEO of Salesforce Industries, said Tuesday (Jan. 12) in unveiling the company’s new Loyalty Management product.

https://www.pymnts.com/news/retail/2021/salesforce-unveils-loyalty-management-platform-for-businesses/