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Salesforce: “The SaaS Apocalypse doesn’t make sense”

Writer: Joseph K
Joseph K
Apr 8
1 min read

Salesforce is making progress in carrying out a US$500mn investment in Argentina focused on agentic artificial intelligence (AI), training, and the digitalization of the public sector and SMEs, in a context of business transformation in the country. 

The company, which doubled its business in the country over the last two years, sees high growth potential and questions the so-called “SaaS Apocalypse,” a term associated with the drop in the share value of major technology companies.






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