Salesforce Teams Up with MrBeast to Give Away $1 Million at Super Bowl 60

You gotta hand it to MrBeast, aka Jimmy Donaldson. The guy knows how to think big.

For Super Bowl 60, he teamed up with Salesforce on a 30-second spot, “The Vault,” that kicks off a game of puzzles with the prize being a million dollars. It aired during the fourth quarter of the game.

https://www.adweek.com/brand-marketing/salesforce-teams-up-with-mrbeast-to-give-away-1-million-at-super-bowl-60/