Salesforce Taps Mr. Beast for Super Bowl
- Joseph K
- Jan 19
- 1 min read
Salesforce CRM is bringing internet star power to the Super Bowl. The enterprise software company said Friday it is teaming up with Mr. Beast to create its Super Bowl commercial, handing creative control to one of the world's biggest content creators.
Salesforce has not released the ad yet, but shared a teaser that offers a glimpse of what is coming. The short video shows Mr. Beast, whose real name is James Stephen Donaldson, walking into Salesforce's San Francisco headquarters to meet with the company's marketing team. In the clip, he makes it clear he is calling the shots on the commercial for the Marc Benioff-led firm.
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