Salesforce shares approach toward integration with OpenAI's ChatGPT
- Joseph K
- Apr 13
- 1 min read
Ecommerce technology provider Salesforce has been piloting a program in which it offers its merchants an integration with OpenAI’s ChatGPT.
This is part of a growing trend among retailers and technology providers to join more artificial intelligence (AI)-powered platforms as additional channels to make sales. Gordon Evans, chief marketing officer of Salesforce’s Commerce Cloud, shared how Salesforce is approaching its integration with ChatGPT so far — and what that could mean for selling through other large language models (LLMs) and other AI-powered platforms.
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