Salesforce’s Benioff calls for AI regulation, says models have become ‘suicide coaches’

Salesforce CEO Marc Benioff said Tuesday that “there has to be some regulation” of artificial intelligence, pointing to several documented cases of suicide linked to the technology.

“This year, you really saw something pretty horrific, which is these AI models became suicide coaches,” Benioff told CNBC’s Sarah Eisen on Tuesday at the World Economic Forum’s flagship conference in Davos, Switzerland.

https://www.cnbc.com/2026/01/20/salesforce-benioff-ai-regulation-suicide-coaches.html