Salesforce rolls out its latest ‘digital labor’ AI tools
- Joseph K
- Jan 13
- 1 min read
In case you missed the chorus of prognostications over the past few weeks, AI-powered agents are set to have a big year. Experts expect generative AI systems that can perform tasks beyond the bounds of a chatbot to come into their own in 2025.
Few companies have bet quite as big on this potential new era as Salesforce. The enterprise giant rebranded its Einstein Copilot platform as Agentforce last year, calling the concept of a copilot “outdated.” CEO Marc Benioff ran an essay in Time Magazine, which he also owns, laying out his vision for an agent-powered “digital workforce” in grandiose terms. “This isn’t just an evolution of technology,” Benioff wrote. “It’s a revolution.”
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