Salesforce Puts Shared Context at the Center of Agentic Commerce

As AI agents proliferate across marketing, commerce, and service, Salesforce is anticipating that competitive advantage will come from smarter agents that share context rather than their sheer number.

That premise shapes the flagship capabilities around agentic commerce in Agentforce 360 arriving with the vendor’s Spring ’26 Release. They signal a shift away from siloed AI deployments toward a unified intelligence layer designed to keep customer experiences coherent from first click to post-purchase support.

https://www.cxtoday.com/ai-automation-in-cx/salesforce-puts-shared-context-at-the-center-of-agentic-commerce/