Salesforce President Ariel Kelman's 25-Year Playbook for Marketing at Scale

In our tech-powered world, technology marketers cannot afford to lose sight of client trust. And yet, they do. 

On this episode of the Marketing Vanguard podcast, Ariel Kelman, president and CMO of Salesforce, reveals why customer success storytelling matters more than ever, how to ground AI in trusted first-party data, and the key strategies for balancing AI automation with human creativity. 

https://www.adweek.com/brand-marketing/salesforce-president-ariel-kelmans-25-year-playbook-for-marketing-at-scale/