Salesforce on Its New Contact Center Integration Program & the Future of Service Cloud
- Joseph K
- Apr 2
- 1 min read
At Enterprise Connect 2025, AWS unveiled the next-generation integration between Amazon Connect and Salesforce Service Cloud.
Its previous integration – “Service Cloud Voice with Amazon Connect” – natively embedded Connect’s voice channel into the CRM.
Now, its latest offering – the Salesforce Contact Center with Amazon Connect – inserts digital channels and omnichannel routing from Connect into Service Cloud (alongside voice).
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