Salesforce Makes Moves Into The Back Office With A Strategic Workday Partnership

Salesforce and Workday announced a strategic partnership to blend customer, financial, and employee data in a shared data foundation that negates the need to duplicate data or build custom integration. The result? Optimized employee and customer experiences that up-level business outcomes for joint Salesforce-Workday customers. The strategic objective? Salesforce extends its power into back-office workflows that to date have not been readily available and becomes a more powerful option for HR management. Considering that these products do not have overlapping capabilities, this partnership unlocks market expansion opportunities for both vendors.

https://www.forrester.com/blogs/salesforce-makes-moves-into-back-office-with-a-strategic-workday-partnership/