Salesforce makes 5 holiday predictions for 2025

Software developer Salesforce shared its holiday predictions for 2025, focusing on tariffs, supply chain, high cost of living and interest rates.

Those economic challenges began to set the stage months ago. Salesforce research from May, which includes survey data from about 5,500 consumers, indicated that a third of U.S. shoppers have reported buying less over the past six months. More than half are prioritizing essentials (55%) or trading down for lower-priced goods (70%). Salesforce data also indicated 0% U.S. ecommerce sales growth in Q1 2025.

https://www.digitalcommerce360.com/2025/07/01/salesforce-5-holiday-predictions-for-2025/