Salesforce Is Letting Its Customers Build the Agentforce Roadmap and the Strategy Is Smarter Than It Looks
- Joseph K

- May 1
- 1 min read
There is a version of this story that sounds like a standard corporate press release: large software company listens to customers, adjusts product accordingly. That version undersells what Salesforce is actually doing with Agentforce. When Jayesh Govindarajan, the company’s executive vice president of AI, describes the challenge as a balancing act between shipping quickly and building what enterprises actually need, he’s really describing a land grab. The enterprise AI agent space is still embryonic, and whoever establishes the foundational management layer—the control plane that governs how autonomous agents operate, communicate, and escalate within business workflows—will own an extraordinarily lucrative choke point for the next decade.
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