Salesforce Is a Dark Horse in the AI Race
- Joseph K

- Jan 9
- 1 min read
In the frothy business of selling artificial intelligence service, Salesforce Inc. has been punching above its own weight. “Salesforce?” I hear you wonder. The folks in the dull business of selling customer relationship management software?
Yes, and they’re getting aggressive about AI too. The company has just become the first major tech firm to launch a new breed of generative AI tools known as “agents,” which others on the cutting edge of the field have long talked about without delivering anything. And unlike its peers, Salesforce is explicit about how its novel tools will displace jobs. The approach is bold but could be what’s needed to push the firm ahead in the AI race as younger companies like OpenAI and Anthropic encroach on its territory.
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