Salesforce Holiday Survey Sees Surge In Use Of AI Agents

According to a new survey by Salesforce, consumers spent a record-breaking $1.29 trillion globally, and $294 billion in the U.S., amid higher average selling prices, up 7% year-over-year, during the recent holiday season. Sales growth reached 7% globally and 4% in the U.S., indicating that consumer appetite remained strong from the start of the season through the end. Order volumes were also up, 3% globally and and 1% in the U.S.

https://www.forbes.com/sites/sharonedelson/2026/01/07/salesforce-holiday-survey-sees-surge-in-use-of-ai-agents/