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Salesforce, Figma and HubSpot turn to Israel in the hunt for next-gen AI talent

  • Writer: Joseph K
    Joseph K
  • Nov 16, 2025
  • 1 min read

Over a matter of weeks, three of the most prominent names in global software, Salesforce, HubSpot, and Figma, have quietly converged on the same target: Israel’s youngest generation of AI startups. All three companies have announced acquisitions of early-stage ventures, some barely a year old and each with only a couple dozen of employees at most or a modest Seed round behind them. The deals, while varied in size and purpose, point to the urgency with which U.S. tech giants are trying to secure AI innovation.





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