Salesforce Data Shows $8.4B Thanksgiving Spend In US Driven By Bargain Hunters

Salesforce’s data on Friday showed that Thanksgiving online sales in the U.S. rose 3% to $8.4 billion as of morning, as American shoppers try to snap up products at the lowest price during the all-important shopping period of the year.

According to Salesforce, Thanksgiving accounted for $35.6 billion in digital sales around the world, up 6% year-over-year. Salesforce expects Black Friday online sales in the U.S to rise 3% to $18 billion, compared to last year.

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