Salesforce Chasing Microsoft, Google and Big Data Market with Tableau Purchase

Salesforce’s $15 billion purchase of Tableau Software, a business intelligence platform that makes sense of big data, underscores the ferocious competition among tech companies for a slice of the data analytics market. “The traditional point of view has been that more data is better, so companies have increased the amount of data they’re ingesting exponentially over the last few years,” says Todd Olson, chief executive of the analytics firm Pendo.

https://it.toolbox.com/article/salesforce-chasing-microsoft-google-and-big-data-market-with-tableau-purchase