Salesforce Channel Chief Samenuk: ‘We Will Not Be A Successful Consumption Company’ Without Partners

Even though Salesforce is traditionally known for a direct-sales model, the enterprise applications vendor’s channel chief Phil Samenuk says that members of its 16,000-plus partner ecosystem can expect more resources and more enablement to pursue growing business opportunities in the agentic artificial intelligence era.

https://www.crn.com/news/ai/2025/salesforce-channel-chief-samenuk-we-will-not-be-a-successful-consumption-company-without-partners