Salesforce CEO Marc Benioff calls out AI models as 'suicide coaches'
- Joseph K
- Jan 21
- 1 min read
Salesforce CEO Marc Benioff has spent this week at the World Economic Forum’s annual meeting in Davos, Switzerland, ringing alarm bells about artificial intelligence chatbots.
In three public appearances, the executive of San Francisco’s largest tech company used the phrase “suicide coach” to describe the chatbot from Character.AI — a Menlo Park startup sued by multiple families over their children’s mental health crises. Benioff discussed the issue with TV interviewers from CNBC and Bloomberg, then on stage with President Donald Trump’s AI czar David Sacks. Calling out the United States’ failure to regulate social media, the CEO advocated for new accountability measures aimed at chatbot companies.
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