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Salesforce CEO: AI Sales Tech Won’t Be The End of Human Reps

  • Writer: Joseph K
    Joseph K
  • Apr 14
  • 1 min read

Marc Benioff is not worried about AI replacing the sales team. The Salesforce Co-Founder and CEO recently made a clear-eyed case for human-led selling in an AI-first world. While   is scaling fast and transforming how go-to-market teams operate, Benioff’s argument is that humans still have a role to play in a modern sales strategy. For sales and marketing leaders questioning where technology & humanity meet, his answer is unambiguous: the vision still has to be sold by a person.






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