Salesforce buys Qualified to accelerate its AI‑driven GTM strategy

Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on AI-driven sales engagement.

Announced this week, the deal brings Qualified’s real-time AI agents directly into Salesforce’s Agentforce platform. These agents specialize in the early stages of customer interaction — chatting with site visitors, qualifying leads and routing conversations — automating a category of work that still clogs up service and sales workflows. For Salesforce, it’s a way to expand AI-driven pipeline generation without overhauling its platform, since Qualified was already built natively for the ecosystem.

https://martech.org/salesforce-buys-qualified-to-accelerate-its-ai%E2%80%91driven-gtm-strategy/