Salesforce Brand Chief John Zissimos Touts Slackbot-Led MrBeast Super Bowl Puzzle Campaign

Salesforce Chief Brand and Creative Officer John Zissimos said the company’s Super Bowl campaign with MrBeast, “The Million Dollar Puzzle,” marks a shift toward influencer-led marketing and interactive experiences. In a Salesforce Newsroom interview, he explained how Slack and Slackbot were used to coordinate a 500-person global production and to guide contestants through a digital treasure hunt for a $1 million prize without revealing answers, with prompts adjustable in real time based on where players get stuck. Participants can enter at https://mrbeast.salesforce.com/.

https://www.sahmcapital.com/news/content/salesforce-brand-chief-john-zissimos-touts-slackbot-led-mrbeast-super-bowl-puzzle-campaign-2026-02-20