Salesforce bets AI agents can solve business leaders’ struggles with data

If you had to summarize the relationship between business leaders and data in just a couple of words, your best bet is simply to say, “It’s complicated.”

And it seems to be getting more complicated as time goes on.

Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in data’s relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years.

https://martech.org/salesforce-bets-ai-agents-can-solve-business-leaders-struggles-with-data/