Salesforce announces new initiatives to build trust in AI agents

Salesforce announced this week it is expanding its data, governance, security and semantics capabilities across its platform as it continues to build trust in AI and agentic AI in particular. 

It’s no secret Salesforce bet big on AI agents with its Agentforce product, but before agents can go mainstream, there’s a level of trust that needs to be established. Indications are we’re not quite there. 

More than 80% of AI projects fail to deliver value, often because of poor data quality, weak governance and fragmented integration, according to a RAND study. A recent report by Typeface found that compliance, data quality and governance were among the top barriers to scaling AI agents in marketing organizations.

https://martech.org/salesforce-announces-new-initiatives-to-build-trust-in-ai-agents/