Salesforce and AWS - why their marketplace alliance matters

At AWS re:invent, Amazon Web Services (AWS) and Salesforce announced an expanded partnership to enable customers to more easily and securely manage their data across the two platforms. Key elements of the announcement included:

• Amazon Bedrock will be available through the Einstein Trust Layer. Salesforce will support Amazon Bedrock, a managed service that makes foundation models from different AI companies available through a common application programming interface (API).

• Salesforce will expand its use of AWS to support Hyperforce, its public cloud offering.

• AWS will expand its use of Salesforce Data Cloud to create unified profiles of its customers, enabling it to deliver more personalized services to both business-to-business and business-to-consumer customers.

• Salesforce will begin selling Data Cloud, Service Cloud, Sales Cloud, Industry Clouds, Tableau, MuleSoft, and the Salesforce Platform through the AWS Marketplace. 

• Salesforce and AWS also announced expansion of some previously announced areas of their partnership, such as a deepened integration between Service Cloud Voice and Amazon Connect.

https://diginomica.com/salesforce-and-aws-why-their-marketplace-alliance-matters