Salesforce: AI will drive $61 billion in online Cyber Week sales

Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in the U.S. and account for almost a quarter of holiday purchases, according to Salesforce. What’s more, AI is expected to play a big role in this year’s holiday spree, assisting in 19% of Cyber Week sales valued at $61 billion.

Global online sales dipped slightly YoY in October, but rose 8% in the first week of November, indicating that activity is picking up for the holidays. Interestingly, the two categories showing highest growth are makeup and active footwear, each of which would once have been very much in-person purchases.

https://martech.org/salesforce-ai-will-drive-61-billion-in-online-cyber-week-sales/