Salesforce Acquires Momentum: What It Means

Salesforce’s planned acquisition of Momentum — a revenue orchestration startup — is less about “another AI sales feature” and more about owning the highest-value input for autonomous agents, the customer conversation, and turning it into structured, actionable system data inside Salesforce and Slack.

https://www.forrester.com/blogs/whats-salesforces-acquisition-of-momentum-means/