Salesforce: 90% of marketers report the pandemic improved data strategy

Salesforce this week unveiled its seventh annual State of Marketing survey, which examines how marketers navigated the shift to digital during the pandemic. In 2021, sales teams said that data is paramount for creating effective customer experiences, but that meeting expectations is more difficult than a year ago, according to the report.

https://venturebeat.com/2021/08/11/salesforce-90-of-marketers-report-the-pandemic-improved-data-strategy/