PepsiCo deploys Salesforce AI agents with implications for B2B ecommerce
- Joseph K
- Jun 24, 2025
- 1 min read
PepsiCo has announced plans to implement Agentforce, Salesforce’s autonomous AI platform, in a move that signals a deep shift toward AI-driven sales, service, and retail execution.
In doing so, PepsiCo is making a significant bet on AI to modernize how it engages with retailers and executes ecommerce operations across its global business. The rollout is not just about automation. It marks a reengineering of PepsiCo’s B2B commerce infrastructure, aimed at making ecommerce faster, smarter, and more integrated — from online ordering and inventory tracking to trade promotions and in-store fulfillment.
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