PepsiCo Adopts Salesforce AI Platform to Boost Efficiency and Marketing

PepsiCo, Inc. (NASDAQ:PEP) ranks among the best FMCG stocks to buy. On June 24, PepsiCo, Inc. (NASDAQ:PEP) announced plans to implement Salesforce’s digital labor platform, Agentforce, which integrates trusted, self-governing AI agents into daily operations.

With this expanded partnership, PepsiCo, Inc. (NASDAQ:PEP) will use AI agents to oversee critical tasks, improving operational effectiveness and customer service. Notably, PepsiCo, Inc. (NASDAQ:PEP) will be able to leverage extensive customer data through the collaboration, offering more profound understandings of tastes and habits as well as more focused, automated marketing campaigns.

https://finance.yahoo.com/news/pepsico-adopts-salesforce-ai-platform-130917391.html?guccounter=1